Public Relations-Publicity-Advertising..

Hello everyone,

Today I have come up with a new topic which may help in solving some of your queries.

You all must have come to know from my previous blogs that what is Public Relations, today I'll be talking about difference between Public Relations and Publicity and Advertising.

To start with..

The main agenda of PR is to mold opinions.The saying "perception is reality" by Lee Atwater speaks to the need for public relations.Public relations works to protect an organization's or individual's reputation. Effective PR strengthens credibility, enhances image, develops goodwill and influences behavior. Speeches, special events, newsletters, annual reports and news releases are examples of PR tactics.

The difference between publicity and public relations.The terms public relations and publicity are often misused. They are not interchangeable. Publicity is one aspect of public relations. Often referred to as free media, the goal of publicity is to get attention in online and traditional media. News coverage, feature articles, talk show interviews, blog postings and letters to the editor are examples of publicity tactics.

 vs 

The difference between publicity and advertising.

Advertising is something you get by paying for it.   Publicity however,  is something you hope you'll get.   Why?   Because publicity can be generally gained at no cost to you.  And... it generally has many times the credibility of advertising.Using Advertising and Publicity are very effective methods to promote and create positive awareness for you and your business.  

The difference between Public Relations and Advertising.

As far as i have understood is that, Public Relations and Advertising are like those two brothers of which advertising is like party animal and Public Relations is much like a geek. Advertising can pretty much say what they want as the company is spending for the ad space. 

Conclusion..

Even though Public Relations-Publicity-Advertising are different from each other, but they sail in a same boat i.e; they need to work for an organization or a business together for its growth. They might differ from each other but the work done by them is beneficial for the company. We can say they are linked with each other in some or the other way.

What is Public Relations and What is Customer Relationship Management- The Difference.

Hello everyone..

 I have already explained what is Public Relations in my previous blog but today i came across a friend of mine who was confused between Public Relations and Customer Relationship Management. Some people think that both the things (PR & CRM) are same but let me remind you that having a word Relation in common and the functions being the same that doesn't mean that there are similarities in them.

 Public Relations and Customer Relationship Management completely being a different term only has one thing in common and that is maintaining relationships.

To explain it further first know the the difference between Public Relations and Customer Relationship Management:

Public Relations is a field concerned with maintaining a public image for businesses, non-profit organizations or high-profile people, such as celebrities and politicians.

An earlier definition of public relations, by Public Relations Associations , was "the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest.

Where as,

Customer Relationship Management is a implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—basically sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find new clients and retain those the company already has, to bring back former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management means making business with the help of new clients and old clients and maintaining them for a long run.

Conclusion:

 There are many tools for Public Relations for instance media relations, newsletters, sponsorships, press conferences, Media tours, Promotional Events.Public Relations works for both organization as well as public interest where as Customer Relationship Management itself being a tool of management is beneficial for the growth and profit of the business/ organization.

Public Relations and Lobbying in India

Hello everyone..

Just to make it clear folks Public Relations and Lobbying may sound similar but there is a vast difference between these two terms. 

To began with lets know what exactly lobbying means, 

Lobbying is an act of infusing others for a personal interest. It may be a legal business and a paid activity in many countries but is illegal and is done by bribing in India. Lobbying is given a new name here and is called legal advising. Lobbing to a particular limits is OK but if it is done for a personal interest then it is a crime.

Definition of Lobbying- 

1.  'Lobbying' (also 'Lobby') is a form of advocacy with the intention of influencing decisions made by the government by individuals or more usually by Lobby groups; it includes all attempts to influence legislators and officials, whether by other legislators, constituents, or organized groups.
2. A 'lobbyist' is a person who tries to influence legislation on behalf of a special interest or a member of a lobby.

Now lets know what dose Public Relations means,

Public relations is the practice of getting attention and shaping public opinion. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences.

Definition of Public Relations-

1. Edward Louis Bernays and Ivy Lee defines Public Relations as "a management function, which tabulates public attitudes, defines the policies, procedures, and interests of an organization... followed by executing a program of action to earn public understanding and acceptance." 
2.  The World Assembly of Public Relations Associations defined it as: "the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest."

This might help you in solving your doubts, by the expertise..

The public relations industry has unwillingly been brought to the forefront in recent times due to the controversy stirred up over lobbying. “There is a huge difference between PR and lobbying.

 Veena Gidwani, Chief Executive Officer, Madison PR says, “There is a confusion between the two because both services are at times offered by the consultancy or agencies.” She also went on to say that public relations today was beyond placement of releases and had moved to a place where clients asked for strategic communication plans.

 “Today, audiences are sceptical. Public relations delivers a message to audiences with a preferential purpose, not a vested interest.” In terms or challenges and core issues faced by the industry, “Transparency from the service provider and a need for disclosure of interest and a limitation on funding is required.”says  Ashwani Singla, Managing Director and Chief Executive, South Asia, Penn Schoen Berland.

Conclusion.

 To conclude it i would just say that lobbying for a public interest is sometimes good but it would be a crime in India if practiced for personal interest. Lobbying may be a business in other countries but not in India. To make it possible here a line should be drawn by industries coming together to draft a legislation.And talking about Public relations its no where manipulating someone or asking to do as the PR says.Its purely a preplanned process or a strategy which in public interest or the organizations interest only proceeds further  with everyone agreeing to it. It is much of maintaining good relationship with media as well as public. So it goes like this organization to media to public its a cycle which we can say is driven by the PR.

Diversity and Public relations.

Hello Friends

Hi this is my first ever blog.To began with i have chose Diversity and Public Relations to talk about.

 I went through few articles on Diversity and Public Relations where people talked about the COLOR or CAST as a factor in PR i.e Afro-Americans and Americans where they talked about minority representation, particularly at the senior level; The report said Afro-Americans practitioners have been performing PR duties for nonprofits, social movements, corporations, and other institutions for decades. Like every group, Afro-Americans practiced public relations before anyone even bothered to call what we do “public relations.”, and then they talked about GENDER as a factor in PR where the report said that in pat 20 years the industry has seen a radical change in the ratio of men to women working in this field. 

I wonder does Cast diversity or Gender diversity really matters in PR profession or any of the other profession. A corporate person never asks his PR about his cast or the gender,what matters to him is the the work done and its result.Why can't it be Diversity in Public Relations instead of Diversity and Public Relations.Public Relations being a vast subject there are may issues untouched ,there are many methods to be discovered in PR. You'll never know an Afro-American or a women might come up with a better idea or a method in a Public Relations campaign than that of any other person or men.Every one should be equally treated.One should not just respect the designation but also the knowledge and the talent the person holds.And if knowledge can be possessed by any person the above factors (Cast and Gender) should not bother anyone.  

For a profession like Public Relations things like Gender or Cast should not matter and what should matter is the work done and result and what should matter is finding new ways to promote PR so that more and more people take it up as profession.

So Public Relations being so diverse in itself one should work on bringing all its diversity together to make it a more powerful tool for the near future instead wasting time in dragging cast or gender discrimination in it.