Advantages of internet marketing VS participation in exhibitions.. for SME's

Hello readers

Here I am with a new blog update which you might find interesting 

Internet marketing is important because it influences the consumers purchasing decision Internet marketing is important because it aligns with the way consumers make purchasing decisions. Study say's that increasing numbers of consumers use social media and mobile internet to carry out preliminary product and price research before making final decisions. Internet marketing helps you to build relations with customers through regular personalize communication. And Identity Brand consultancy helps you do that. 

                               

Internet marketing enables you to be open for business 24 hours, 7 days of week and 360 days of a year without worrying about the business hours. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them.

Reach

By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market. You can also build an export business without opening a network of distributors in different countries. However, if you want to sell internationally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization services include translation and product modification to reflect local market differences.

Cost

Marketing products on the Internet costs less than marketing them through a physical retail outlet. You do not have the recurring costs of property rental and maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low.

Personal Touch

Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.

Social

Internet marketing enables you to take advantage of the growing importance of social media.

Where as  in a exhibition or a trade show it all opposite  

• The disadvantages of trade show include:
• The environment is always confusing in trade shows.
• The frequency of trade shows is excessive high and rising costs of participation

So here is your opportunity to market your business through internet marketing.. 

The Identity Brand Consultancy is the one which helps you in building and designing a web site in Vasai as well as it has its extended its service in internet marketing, domain registration, catalogue designing and printing  in Vasai.

For more info visit us on www.identity-brands.com

20 reasons why small and medium enterprises need websites..

Hello readers,

So today I am going to tell you why small and medium enterprises (SME) need's website and where can you get it done..so here it goes.

It's a known fact that all the companies need website but why I have specifically mentioned SME's..?

Have a look at it and you will get all your answers..

Reason no 1: The 1st most important reason is that you can be seen 24 hours,7 days of the week and 360 days of the year.

Reason no 2:  A web site gives more and detailed information about the company or a product of the company compared to a print ad or a television ad or an radio ad.

Reason no 3: A website is like your weapon which helps you in competing with the already existing players in the market.

Reason no 4: It makes things easier for the customers to find you through websites anywhere in the whole world.

Reason no 5: You can use a website to create a database of your clients or customers. Once they have given you their email address you can send them your latest offers, new product, product information and important news about your business.

Reason no 6: You can save time if you use your website to answer your frequently asked questions (FAQ's).

Reason no 7: A small business website however simple but it can be used to serve your customers through automated process of selling of the product.

Reason no 8: A website for your SME can help you to build clients or leads.

Reason no 9: A website is dynamic and changeable, if your business changes, so can your website.

Reason no 10: A website can start off small but it can help you grow.

Reason no 11: A website never sleeps or rests..it keeps on promoting your business while you are.

Reason no 12: A website might cost you much instead it is an investment through which your company’s return on investment will be high.

Reason no 13: It helps you in reaching your target audience anywhere anytime. Not just your target audience but others with different demographic profile too.

Reason no 14: A website helps you interact with your clients and customers.

Reason no 15: One needs no computer to visit a website these days because of the growth in the technology people have cell phones and tablets with net connections. They can just book mark your website.

Reason no 16: The size of the business does not matter; you can compete with any large businesses by using website.

Reason no 17: As said above with the expansion of internet on cell phones and tables, there are five times as many people who can access your website.

Reason no 18: It’s a onetime investment and not like other ad formats.

Reason no 19: It helps in building a trust and bond between you and your client and customer.

Lastly..

Reason no 20: Can you afford to be without one...?

And after reading all the above nineteen reasons and you answer to the last question asked is NO then 

The Identity Brand Consultancy is the one which helps you in building and designing a web site in Vasai as well as it has its extended its service in internet marketing, domain registration, catalogue designing and printing  in Vasai.

For more info visit us on www.identity-brands.com

Growth of Internet marketing in India..

What is Internet marketing?

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the web and e-mail to drive direct sales via e-commerce as well as sales leads from web sites or emails.

Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing:

web marketing includes e-commerce web sites, affilate marketing websites, promotional or informative websites, online advertising via SEO.

Email marketing involves both advertising and promotional marketing efforts via e-mail to current and future customers.

Social media marketing involves both advertising and marketing efforts via social marketing sites like face book, twitter, YouTube.

we at Identity Brand Consultancy provide you with all the above given services

§      To know further..

India is the fastest growing internet market in the world with over 23 million active Internet users, holding out prospect of a larger growth in the number of citizens. The accounts and profiles of the users are rapidly growing which shows that this medium has made a deep impact on the peoples mind. There are more internet users in town with a population of less than 5 lakh than in the top metros put together. According to the survey by IMRB and the Internet and Association of Indai, the country's Internet population was about 112 million by September. When this year ends, about 9 million more will be added, making India one of the world's top markets for Net-based businesses. To stand alone in such a huge market Identity Brand Consultancy will help you in marketing your product through internet via developing a unique website.

The Identity Brand Consultancy is the one which helps in building and designing a web site in Vasai as well as it has extended its services in internet marketing, domain registration, catalogue designing and printing in Vasai. For more info visit www.identity-brands.com  

Why SME's need SEO..?

The answer for this is quite simple, why end up spending money on the dying technology like newspaper, magazine and paper promotional products and you end up wasting your money. Yes, it's quite true that for the money you just spend you're going to get a week or two of fast money. What happens when that deal ends? Or that magazine gets a new issue? You're forgotten. People are on to the next advertisement and you're still left wondering where all the money went after the few weeks of some attention. So here we Identity Brand consultancy at Vasai play a role in getting you a SEO of you your web site for your SME’s (small-medium enterprises).

Definition of SEO: The true definition of Search Engine Optimization (SEO) can be stated as a highly specialized process of building a successful website. We say successful because if a commercial website cannot be found in the major search engines, it is not successful, it just isn't doing its job. SEO directly addresses the need for a website to attract new and targeted visitors, who in turn will convert into buying customers (definition picked as it is)

Just having a website and people randomly bumping to it is a past and it isn’t enough anymore. SEO can be that vital tool in beating out your competitors online and in the pocket book at the end of the month. SEO gives the opportunity to provide small business owners the opportunity to reach out and market for the ones that they specifically want to sell to. Of course there are going to be business that already have this plan in motion, your competitors are trying to work through this world as well. Identity Brand Consultancy not only helps design a web site or builds a website it also helps in fetching SEO for you companies. The Identity Brand Consultancy is the one which helps in building and designing a web site in Vasai as well as it has extended its services in internet marketing, domain registration, catalogues designing and printing in Vasai. For more info visit www.identity-brands.com .

The answer to every question of your's "Web Site"

The era of Internet is making its way and how? with the help of effective web sites. These days, Companies have started promoting their business or marketing a product with the help of Web Designing. More the web site creative and attractive more will be the views and hits and with no time those hits and views get converted into your product consumer. Some people make web sites with the help of internet but there are professional out there like Identity brand Consultancy who does services on a professional level such as this. There are millions of users exploring the internet and trying to find what they want in the comfort of their own homes, a lot of companies don’t want to miss the profit it can give them. For the same you need to have a well-designed website to stimulate these users who are your future customers and Identity brand Consultancy will help you for the same.

Billboards and print ads are a good source of promoting your product but people these days would rather choose to sit in their homes and search in the internet the things that they need. A prospective client would definitely check your website first and compare it with other sites before deciding to do business with you. In the competitive world of business online, it is imperative that you should hire the services of professionals like Identity brand Consultancy rather doing the job on your own. It is because they can do better than you can and at the same time effectively create the website the way you would want your customers to see it. The design of your website is important as it is your door to their interest. You need to take note that you are communicating with your future customers through your website. This is how significant a website is for every company.

The Identity Brand Consultancy is the one which helps in building and designing a web site in Vasai as well as it has extended its services in internet marketing, domain registration, catalogue designing and printing in Vasai. For more info visit www.identity-brands.com