Hello everyone..
I have already explained what is Public Relations in my previous blog but today i came across a friend of mine who was confused between Public Relations and Customer Relationship Management. Some people think that both the things (PR & CRM) are same but let me remind you that having a word Relation in common and the functions being the same that doesn't mean that there are similarities in them.
Public Relations and Customer Relationship Management completely being a different term only has one thing in common and that is maintaining relationships.
To explain it further first know the the difference between Public Relations and Customer Relationship Management:
Public Relations is a field concerned with maintaining a public image for businesses, non-profit organizations or high-profile people, such as celebrities and politicians.
An earlier definition of public relations, by Public Relations Associations , was "the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest.
Where as,
Customer Relationship Management is a implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—basically sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find new clients and retain those the company already has, to bring back former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management means making business with the help of new clients and old clients and maintaining them for a long run.
Conclusion:
There are many tools for Public Relations for instance media relations, newsletters, sponsorships, press conferences, Media tours, Promotional Events.Public Relations works for both organization as well as public interest where as Customer Relationship Management itself being a tool of management is beneficial for the growth and profit of the business/ organization.
