Thursday, February 21, 2013

Advantages of internet marketing VS participation in exhibitions.. for SME's

Hello readers
Here I am with a new blog update which you might find interesting 
Internet marketing is important because it influences the consumers purchasing decision Internet marketing is important because it aligns with the way consumers make purchasing decisions. Study say's that increasing numbers of consumers use social media and mobile internet to carry out preliminary product and price research before making final decisions. Internet marketing helps you to build relations with customers through regular personalize communication. And Identity Brand consultancy helps you do that. 
                               
Internet marketing enables you to be open for business 24 hours, 7 days of week and 360 days of a year without worrying about the business hours. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them.
Reach
By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market. You can also build an export business without opening a network of distributors in different countries. However, if you want to sell internationally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization services include translation and product modification to reflect local market differences.
Cost
Marketing products on the Internet costs less than marketing them through a physical retail outlet. You do not have the recurring costs of property rental and maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low.

Personal Touch
Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.

Social
Internet marketing enables you to take advantage of the growing importance of social media.

Where as  in a exhibition or a trade show it all opposite  

  • The disadvantages of trade show include:
  • The environment is always confusing in trade shows.
  • The frequency of trade shows is excessive high and rising costs of participation

So here is your opportunity to market your business through internet marketing.. 
The Identity Brand Consultancy is the one which helps you in building and designing a web site in Vasai as well as it has its extended its service in internet marketing, domain registration, catalogue designing and printing  in Vasai.
For more info visit us on www.identity-brands.com




20 reasons why small and medium enterprises need websites..


Hello readers,
So today I am going to tell you why small and medium enterprises (SME) need's website and where can you get it done..so here it goes.
It's a known fact that all the companies need website but why I have specifically mentioned SME's..?
Have a look at it and you will get all your answers..
Reason no 1: The 1st most important reason is that you can be seen 24 hours,7 days of the week and 360 days of the year.
Reason no 2:  A web site gives more and detailed information about the company or a product of the company compared to a print ad or a television ad or an radio ad.
Reason no 3: A website is like your weapon which helps you in competing with the already existing players in the market.
Reason no 4: It makes things easier for the customers to find you through websites anywhere in the whole world.
Reason no 5: You can use a website to create a database of your clients or customers. Once they have given you their email address you can send them your latest offers, new product, product information and important news about your business.
Reason no 6: You can save time if you use your website to answer your frequently asked questions (FAQ's).
Reason no 7: A small business website however simple but it can be used to serve your customers through automated process of selling of the product.
Reason no 8: A website for your SME can help you to build clients or leads.
Reason no 9: A website is dynamic and changeable, if your business changes, so can your website.
Reason no 10: A website can start off small but it can help you grow.
Reason no 11: A website never sleeps or rests..it keeps on promoting your business while you are.
Reason no 12: A website might cost you much instead it is an investment through which your company’s return on investment will be high.
Reason no 13: It helps you in reaching your target audience anywhere anytime. Not just your target audience but others with different demographic profile too.
Reason no 14: A website helps you interact with your clients and customers.

Reason no 15: One needs no computer to visit a website these days because of the growth in the technology people have cell phones and tablets with net connections. They can just book mark your website.
Reason no 16: The size of the business does not matter; you can compete with any large businesses by using website.
Reason no 17: As said above with the expansion of internet on cell phones and tables, there are five times as many people who can access your website.
Reason no 18: It’s a onetime investment and not like other ad formats.
Reason no 19: It helps in building a trust and bond between you and your client and customer.
Lastly..
Reason no 20: Can you afford to be without one...?
And after reading all the above nineteen reasons and you answer to the last question asked is NO then 
The Identity Brand Consultancy is the one which helps you in building and designing a web site in Vasai as well as it has its extended its service in internet marketing, domain registration, catalogue designing and printing  in Vasai.
For more info visit us on www.identity-brands.com