Public Relations-Publicity-Advertising..

Hello everyone,

Today I have come up with a new topic which may help in solving some of your queries.

You all must have come to know from my previous blogs that what is Public Relations, today I'll be talking about difference between Public Relations and Publicity and Advertising.

To start with..

The main agenda of PR is to mold opinions.The saying "perception is reality" by Lee Atwater speaks to the need for public relations.Public relations works to protect an organization's or individual's reputation. Effective PR strengthens credibility, enhances image, develops goodwill and influences behavior. Speeches, special events, newsletters, annual reports and news releases are examples of PR tactics.

The difference between publicity and public relations.The terms public relations and publicity are often misused. They are not interchangeable. Publicity is one aspect of public relations. Often referred to as free media, the goal of publicity is to get attention in online and traditional media. News coverage, feature articles, talk show interviews, blog postings and letters to the editor are examples of publicity tactics.

 vs 

The difference between publicity and advertising.

Advertising is something you get by paying for it.   Publicity however,  is something you hope you'll get.   Why?   Because publicity can be generally gained at no cost to you.  And... it generally has many times the credibility of advertising.Using Advertising and Publicity are very effective methods to promote and create positive awareness for you and your business.  

The difference between Public Relations and Advertising.

As far as i have understood is that, Public Relations and Advertising are like those two brothers of which advertising is like party animal and Public Relations is much like a geek. Advertising can pretty much say what they want as the company is spending for the ad space. 

Conclusion..

Even though Public Relations-Publicity-Advertising are different from each other, but they sail in a same boat i.e; they need to work for an organization or a business together for its growth. They might differ from each other but the work done by them is beneficial for the company. We can say they are linked with each other in some or the other way.

What is Public Relations and What is Customer Relationship Management- The Difference.

Hello everyone..

 I have already explained what is Public Relations in my previous blog but today i came across a friend of mine who was confused between Public Relations and Customer Relationship Management. Some people think that both the things (PR & CRM) are same but let me remind you that having a word Relation in common and the functions being the same that doesn't mean that there are similarities in them.

 Public Relations and Customer Relationship Management completely being a different term only has one thing in common and that is maintaining relationships.

To explain it further first know the the difference between Public Relations and Customer Relationship Management:

Public Relations is a field concerned with maintaining a public image for businesses, non-profit organizations or high-profile people, such as celebrities and politicians.

An earlier definition of public relations, by Public Relations Associations , was "the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest.

Where as,

Customer Relationship Management is a implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—basically sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find new clients and retain those the company already has, to bring back former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management means making business with the help of new clients and old clients and maintaining them for a long run.

Conclusion:

 There are many tools for Public Relations for instance media relations, newsletters, sponsorships, press conferences, Media tours, Promotional Events.Public Relations works for both organization as well as public interest where as Customer Relationship Management itself being a tool of management is beneficial for the growth and profit of the business/ organization.