Advantages of internet marketing VS participation in exhibitions.. for SME's

Hello readers

Here I am with a new blog update which you might find interesting 

Internet marketing is important because it influences the consumers purchasing decision Internet marketing is important because it aligns with the way consumers make purchasing decisions. Study say's that increasing numbers of consumers use social media and mobile internet to carry out preliminary product and price research before making final decisions. Internet marketing helps you to build relations with customers through regular personalize communication. And Identity Brand consultancy helps you do that. 

                               

Internet marketing enables you to be open for business 24 hours, 7 days of week and 360 days of a year without worrying about the business hours. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them.

Reach

By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market. You can also build an export business without opening a network of distributors in different countries. However, if you want to sell internationally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization services include translation and product modification to reflect local market differences.

Cost

Marketing products on the Internet costs less than marketing them through a physical retail outlet. You do not have the recurring costs of property rental and maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low.

Personal Touch

Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.

Social

Internet marketing enables you to take advantage of the growing importance of social media.

Where as  in a exhibition or a trade show it all opposite  

• The disadvantages of trade show include:
• The environment is always confusing in trade shows.
• The frequency of trade shows is excessive high and rising costs of participation

So here is your opportunity to market your business through internet marketing.. 

The Identity Brand Consultancy is the one which helps you in building and designing a web site in Vasai as well as it has its extended its service in internet marketing, domain registration, catalogue designing and printing  in Vasai.

For more info visit us on www.identity-brands.com